Supervise and control quality of Trade Promotions activities in alignment with the overall directions of the Business Development and organisation needs including:
Compile plans to implement different events/shows worldwide
Implement global trade (B2B) & consumer (B2C) show plans based on division’s directions
Support Head Office and Worldwide Offices to build trade/consumer shows in line with the HKTB’s agreed strategic plans.
Control quality of the design and build of Hong Kong pavilion in all General trade, MICE/Cruise and consumer shows to reflect the destination image of Hong Kong.
Ensure all production schedule are met and within approved budget under the HKTB tendering processes.
Execute plans and supervise the implementation of High profile consumer events (B2C) in various countries to support Government’s Hong Kong week initiative and senior official’s overseas visits; Greater Bay Area and Belt & Road trade events (B2B) in HK to support Government’s and the HKTB initiatives; Other Government events as and when required
Trade Service Support
Plan and supervise the implementation of the Tourism Overview/ Updates, an annual HKTB showcase to trade and tourism industry related stakeholders.
Develop creative and high quality marcom materials including but not limited to videos/pictures, display items, corporate give-away items for the division and Worldwide Offices to support seasonal or ad-hoc projects
Assist the Director in the design of the global trade show modules and consumer show modules for the overseas markets to adapt from.
Monitor agencies in developing marketing materials for the division and Worldwide Offices to adapt for trade promotions.
Oversee the development and execution of trade promotion projects via eSolution system, a new digital initiative to enrich visitors travel experiences and create business opportunities for trade partners.
Supervise the project implementation from planning, collecting requirements, conducting user acceptance tests and monitoring after system launch.
Lead the execution of digital co-op campaigns with Worldwide Offices, internal business users and IT team to drive arrivals from HKTB’s overseas sources markets.
Develop engagement plan with various trade partners to drive the participation and system usage.
Monitor annual budget and manpower requirements for the implementation of approved plans; and ensure all programs are implemented on schedule, in the highest possible quality, within the allocated budget and in compliance with corporate financial policies and procedures.
Prepare and compile regular budget reports for management review.
To undertake any other duties/ special assignments as directed by the Senior Manager, Trade Marketing.
University graduate or equivalent, preferably in Marketing/Business Administration and E-commerce
At least 10 years’ experience preferably in event management and digital projects
Demonstrated competence in working with advertising agency, design houses and contractors
Proven track record in planning large scale of integrated marketing projects and promotion events local and overseas
Strong technical knowledge in print production and 3D fabrication
Sound Knowledge of digital technologies and applications
Excellent in project management, leadership and communication skills
Good organisation skills, meticulous attention to details and work beyond normal office hours
Proficient in written & spoken English, Cantonese and Mandarin. Knowledge of other languages is an advantage
Interested parties please send resume with present and expected salary by clicking “Apply Now”.
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We are an equal opportunities employer.