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Senior Manager, Trade Marketing

Location: Tokyo, Japan


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents to join us at this incredible juncture, and work with a dynamic and fun team.


  • Formulate and execute trade marketing strategies for leisure and MICE sectors of tourism industry in Japan
  • Liaise with trade partners including airlines, hotels, travel agents and MICE organisers in Japan and Hong Kong
  • Collaborate with the consumer/ digital marketing team in Japan and relevant departments in the Head Office in Hong Kong
  • Implement trade programs including tactical co-op, trade familiarisation trips, seminars, missions, and other trade-related events
  • Ensure efficient allocation and utilization of the budget to maximize return on investment
  • Establish and maintain strong relationships with tourism industry stakeholders in Japan and Hong Kong
  • Gather and analyse marketing intelligence to inform strategic decisions and optimize trade marketing efforts
  • Provide guidance, support, and coaching to subordinates. 


  • University degree holder preferably in Travel/Tourism, Marketing or related discipline
  • Minimum 10 years of experience in the travel industry, with a minimum of 5 years in a management role is preferred
  • In-depth understanding of Japanese consumer and travel behaviour. Knowledge of Hong Kong destination would be an added advantage
  • Strong presentation and public speaking skills
  • Demonstrated analytical and creative thinking abilities
  • Proficient in both written and spoken English and Japanese



  • The position is located in our Tokyo Office.
  • We do not offer moving allowances from other cities.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request.  Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application.  Only shortlisted applicants will be contacted.  All Information received will be kept in strict confidence and used only for employment-related purpose. 

We are an equal opportunities employer.

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