Senior Manager, Tourism Product Development (Product Marketing and Partnership)

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.



  • Formulate and implement a comprehensive event marketing co-op/ partnership strategy that aligns with our business goals to support tourism product development
  • Identify and evaluate potential event marketing co-op opportunities or partners, cultivate relationships with new partners and manage relationships with existing partners to ensure mutual success and satisfaction
  • Lead agreement negotiation, manage budgets, make recommendations on appropriate marketing and promotion support, analyze performance of supported events, ensure successful event launch and achieve business targets
  • Supervise a small team to ensure initiatives are aligned with the business plan, set team goals and individual project business targets
  • Uphold marketing co-op/ partnership/ support and facilitation governance, review and get endorsement of relevant guidelines internally and/or with the respective HKSAR Government departments
  • Oversee development of emerging tourism products e.g. incubation of entertainment, lifestyle, develop new neighborhood products, etc
  • Stay up-to-date on industry trends and best practices to continually improve our partnership strategies and city events promotion
  • Influence and orchestrate HKTB and other 3rd party city event planning, observe and make recommendation to relevant parties, keep Head Office & World-wide Offices informed about latest event update of all categories



  • Bachelor’s degree in Business/ Communication/ Marketing / Tourism Management or relevant discipline
  • Strong interest and expertise knowledge in event tourism/ marketing/ partnership
  • Excellent communication and negotiation skills, and able to develop and maintain strong relationships with partners and stakeholders
  • Strong analytical skills, with the ability to connect dots in complex environment, turn insights into action plan
  • Strong leadership skills to inspire and motivate teams to achieve common goals
  • Innovative and resourceful in soliciting and enhancing event partnership and tourism product development
  • Minimum 10 years of relevant event, public relations or marketing experience with 5 years at supervisory level, preferably in MNC/ events industry
  • Experience in organizing, marketing and promoting sizable events
  • Knowledge of the functionality and operation of various government departments/ commercial sectors in the aspects of event tourism is preferred
  • Highly proficient in written and spoken English and Chinese 
  • Candidates with less experience will be considered for Manager level

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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