Senior Executive, Digital Marketing (2-year Renewable Contract)

Location: Hong Kong

Responsibilities:

  • Coordinate the operations and advertising of HKTB social media channels e.g. TikTok, LinkedIn, Twitter, Facebook, Instagram, YouTube
  • Manage development of social content in TikTok with social agencies/content creators etc.
  • Coordinate with different functional team for social posting, content creation and campaign execution e.g. upload of content to social media
  • Analyse and provide reporting for social media channels, monitor KPIs for HO and WWOs such as reach, engagement, conversions
  • Simple optimization/adaptation of existing digital assets for social media content posts
  • Prepare English copy for social posts e.g. LinkedIn, TikTok, Twitter
  • Resolve customer inquiries on social media (in English and Traditional Chinese) and seek advice from Visitor Information and Services Department for complicated inquiries
  • Provide operational support to the department

Requirements:

  • Degree in Marketing, communication or related discipline
  • 6 years working experience with minimum 2 years in social media/ digital marketing, preferably about consumer-facing products/ services
  • Familiarity with TikTok or IG Reels and social trends/operations will be a definite advantage
  • Experience in commenting on agencies/ copywriters’ content
  • Highly organised with a can-do attitude and able to work independently
  • Knowledge of photo and video editing tools is a plus
  • Good knowledge in social media operation tools (e.g. Fanpage Karma, Meltwater, Hootsuite)
  • Good command of English and Chinese
  • Immediate availability will be an advantage

Application Method

Interested parties please send resume with present and expected salary by clicking “Apply Now”.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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