Speak now

Speak now

I’m Sorry. I didn’t get that.

I’m Sorry. I didn’t get that.

Manager, Marketing & Public Relations

Location: London, United Kingdom


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents to join us at this incredible juncture, and work with a dynamic and fun team.


  • Assist the Senior Manager, Marketing & PR, in managing Public Relations, brand, digital, and social media campaigns in order to drive destination awareness and ultimately visitation.

  • Help plan, brief & manage agencies to deliver campaigns in line with the Annual Business Plan, KPIs and budgets.   

  • Take ownership of all Public Relations activity and day to day PR agency management across consumer, trade and MICE in line with overall strategy, ensuring a high and healthy ROI. 

  • Develop, establish and sustain effective working relationships with local media to help in promoting Hong Kong as a tourist destination.

  • Initiate and assist in the management of promotional activities such as media co-op programmes, brand partnerships, media and KOL activities, as well as work closely with the PR agency to establish a robust press trip programme.

  • Write and/or edit content briefs, press releases, speeches, social media copy, interview Q&As, correspondences and other ad hoc copywriting requirements

  • Co-manage and coordinate local HKTB events/launches

  • Work closely with the travel trade team and assist in managing trade co-operative campaigns.

  • As part of the regional management team, contribute to the development of the annual business plan

  • Prepare PowerPoint presentations as and when required, such as Business Plan meetings, Campaign Overviews and Tourism Overview.

  • Prepare and review reports, including but not limited to, Monthly Media Publicity Report, weekly updates monthly reports, annual reports and post campaign analysis. 

  • Manage the DHK NL website translations 

  • Perform administrative functions such as, but not limited to, raising of Purchase Orders, note taking during meetings and following financial procedures


  • At least 8 years work experience in PR and marketing in the UK, preferred 

  • Appropriate tertiary qualifications

  • Excellent writing and communications skills

  • Strong network of media contacts

  • Understanding of the travel and tourism industry 

  • Working knowledge of digital technologies and applications, including media monitoring platforms, Content Management Systems and social media channels. 

  • Strong project management skills to successfully co-ordinate multi-stakeholder campaigns.

  • An eye for detail and a drive to keep up to date with the latest developments. 

  • An understanding of GDPR compliance & regulations  

  • PR Agency experience in the UK is desirable

  • Duty travel is required

  • Must be a team player with a “can do” attitude, used to working across time zones and meeting deadlines.


  • The position is located in our London Office.
  • We do not offer moving allowances from other cities.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request.  Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application.  Only shortlisted applicants will be contacted.  All Information received will be kept in strict confidence and used only for employment-related purpose. 

We are an equal opportunities employer.

We use cookies to ensure that we give you the best experience on our website, to understand your interests and provide personalized content to you as further set out in our Cookie Policy here. If you accept the use of cookies on our website, please indicate your acceptance by clicking the "I accept" button. You may manage your cookies settings at any time.