Manager, Marketing & Public Relations

Location: Paris, France


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.



  • Design, plan, implement and evaluate well-thought-out campaigns related to Consumer Marketing, Trade Marketing and PR.
  • Data analysis to align accordingly marketing & PR plan.
  • Assist in managing, monitoring and motivating PR agency to ensure that PR programmes are properly fulfilled.
  • Recommend, plan and execute creative, cost-effective promotional opportunities towards incremental business development.
  • Proactively seek, establish and maintain contacts with trade/non trade companies in order to provide promotional Consumer Marketing, Trade Marketing & PR partnership opportunities, prepare and oversee fulfilment of such agreements.
  • Monitor project budget, ensure FPP compliance and sufficient supporting documents, and prepare reporting documents.
  • Monitor Travel Industry trends and development that may affect tourism to the destination.
  • Maintain regular and effective communication with HO Management & teams involved in local Consumer Marketing, Trade Marketing & PR activities, as well as Finance & Admin.
  • Development and preparation of presentations and meetings as requested.
  • Represent HKTB in Senior Manager, France & French-speaking Europe’s absence at functions and projects. 



  • A university/college degree in a related subject.
  • Minimum of 8 years professional marketing and sales experience, preferably in travel.
  • Experience in travel industry such as NTOs, airlines or tour operators is a plus.
  • Must have superior English verbal and written communication skills.
  • Analytical, creative thinking and interpersonal skills.
  • Strong project management and negotiation skills.
  • Must have a firm grasp of market research and understand its significance in developing objectives and a marketing plan accordingly.
  • Ability to exercise a proactive leadership role and to be an effective team player where and when appropriate.
  • An assertive, resourceful achiever and an organized self-motivator.
  • Willingness to travel.



  • The position is located in our Paris office.
  • We do not offer moving allowances from other cities.

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request.  Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application.  Only shortlisted applicants will be contacted.  All Information received will be kept in strict confidence and used only for employment-related purpose. 

We are an equal opportunities employer.

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