Manager, Brand Marketing

Location: Hong Kong

WHO ARE WE?

At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.

HOW YOU WILL CONTRIBUTE AND LEARN?

• Assist in creative idea and assets development to reposition Hong Kong’s tourism brand for world-wide offices’ deployment in supporting the new tourism brand
• Manage and execute branding campaigns for mega events, new product & experiences launches such as Wine & Dine Festival, Cyclothon, Hong Kong Neighbourhoods 
• Work closely with the event development and management team to formulate marketing and promotion strategy for the event at both overseas and at the destination level
• Identify creative and cost effective collaborations and promotional channels, negotiate with potential business partners, supervise advertising agency independently to develop an effective communication platform and produce a series of marketing communication materials and creative assets for functional teams and world-wide offices
• Assist in branding guideline development and updates, conduct annual brand audit exercise with key branding / advertising agencies, manage and comply with company procurement and legal procedures
• Assist in preparing yearly budget exercise and regular tracking report to government

WHO ARE WE LOOKING FOR?

• University degree holder with a minimum of 8 years’ experience in advertising agency and/ or consumer marketing and marketing communications fields
• Excellent written and persuasive presentation skills in both English and Chinese
• Experience in destination or tourism-related marketing is a distinct advantage 
• Creative, resourceful, self-driven, detailed-minded with multi-tasking and project management skills and high level of emotional maturity even under pressure
• Strong leadership and interpersonal skills, able to influence and work collaboratively with all levels independently, including peers and senior managers
• Candidates with less experience will be considered as Assistant Manager, Brand Marketing