Director, USA

Location: Los Angeles, USA

WHO ARE WE?

At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.

HOW YOU WILL CONTRIBUTE AND LEARN?

• Devise the overall strategy for the US region, lead the implementation of marketing, PR and trade initiatives and programs to achieve set business objectives and KPIs.
• Identify, establish and maintain strategic partnerships with different stakeholders (including but not limited to government, media, online portals, airlines and travel trade industry). Responsible for the strategic planning process for the region, review and evaluate completed programs to obtain optimal results.
• Act as the spokesperson in the region to establish long-term and effective relationship with both internal and external stakeholders to reinforce the tourism brand of Hong Kong and ensure the sustainable growth of visitor arrivals.
• Keep abreast of the latest market development and provide continuous feedbacks on operational environment, industry development and competitive activities to senior management at Hong Kong Head Office for strategic planning.
• Build a high performance winning team, act as the role model of HKTB’s culture and align the team to embrace the HKTB Mission and Values.
• Manage all business activities and people in the US offices effectively to ensure consistency with business objectives and in compliance with legal and policy requirements.

WHO ARE WE LOOKING FOR?

• University degree holder preferably in Travel/Tourism, Marketing or  related discipline  
• At least 15 years’ proven tourism industry experience, of which at least 5 years in senior management level
• Sound understanding of the different market segments in the USA - leisure, corporate events/conventions, cruises; primary marketing being the USA.
• Broad-based and in-depth knowledge of, and experience at a senior level across all areas of the marketing mix (advertising, PR, promotions, sales/distribution, research, product development; online marketing skills/experiences important)
• Hong Kong destination knowledge is an advantage
• A strong presenter, and a good spokesperson for Hong Kong in the USA.
• Analytical, strategic, with strong commercial sense; and results-oriented
• Organized with good planning and implementation skills
• Good people management ability, able to exercise a proactive leadership role and to provide creative, visionary approaches to increase tourism to Hong Kong
• Willingness to travel

LOCATION:

• The position is located in our Los Angeles Office.
• We do not offer moving allowances from other cities.