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Director / Senior Manager, Trade Marketing (South Asia and Middle East Markets)

Location: Hong Kong


At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents to join us at this incredible juncture, and work with a dynamic and fun team.


  • Based in Hong Kong, you will support Director of the team to formulate the overall strategy on trade marketing and MICE & Cruise activities for the South Asia and Middle East (SAME) region
  • Develop strategic trade partnership, define goals and approach to achieve the set strategies and goals
  • Establish and maintain strategic partnership with key travel business and channel partners to ensure Hong Kong travel and holiday products are promoted and sold on their platforms
  • Acquire market intelligence for an excellent understanding of the tourism industry and competition in the SAME region
  • Undertake new and creative initiatives to strengthen Hong Kong’s tourism profile among the trades in the SAME region
  • Develop an effective and impactful strategy considering the different characteristics of the source markets, the segment and availability of partners and communication channels 
  • On top of the country’s strategy and programs, create, recommend and execute customized segments specific programs relevant to local consumer insights and industry development as per different cities’ requirements
  • Constant and adequate communication with Business Development, MICE, Cruise and other divisions and department on strategy and branding
  • Achieve key objectives including but are not limited to the following: 
    • Stimulate demand and interest to drive arrivals to Hong Kong by closely working with potential partners in the SAME region
    • Identify marketing opportunities to increase Hong Kong’s exposure
    • Ensure execution of all marketing programs within budget and perform accurate and timely tracking and reporting of all expenditures
    • Achieve effective control on suppliers and implement regular competitive benchmarking
    • Assist and execute any works as deemed necessary by the Director, South Asia and Middle East
  • Maintain constant communication with Head Office (HO)’s divisions (e.g. Business Development, MICE, Cruise) to ensure the alignment of the strategies and directions, and leverage HO’s support to create synergy


  • University degree holder major in Marketing or related discipline
  • Minimum 12 years of sales & marketing experience in any South Asia and Middle East region (e.g. India, Dubai, etc.) markets of Tourism sector is preferred
  • Excellent understanding of trade industry and marketing & sales in travel industry is essential
  • Strong general management and entrepreneurial mindset as well as analytical skill to drive market, partners and stakeholders
  • Proven skillsets to develop new approach and effectively communicate it at all levels
  • High proficiency in written and spoken English 
  • A self-starter with ability to develop and execute high value projects with precision
  • Good presenter with interpersonal skills and a strong collaborator
  • Candidates with less experience may be considered for Senior Manager level



  •  The position is located in our Hong Kong Office

Application Method

If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.

Only shortlisted applicants will be contacted.  Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.

We are an equal opportunities employer.

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