Assistant Manager, Public Relations & Digital Marketing

Location: Sydney, Australia

1. Consumer/Digital

   • Coordinate and execute consumer and digital marketing campaigns and ensure maximum possible integration

   • Work closely with external media agency to regularly review analytics and appropriately amend BAU digital activities: Optimisation of search, native advertising etc.

   • Website (DHK.com/ANZ) support: Upload content and deals, review HO content updates and manage general ANZ site maintenance 

   • Local Facebook day to day management: Idea and content generation; liaise with external media agency on content rollout and schedule; evaluate engagement effectiveness and KPI targets; HO social and digital department liaison

   • Develop and manage consumer database: eDM content creation; distribution; monitoring of consumer response levels ; ensure full data compliance; support data acquisition activity

   • Ensure consistency with global brand requirements across all campaigns and activities

   • Digital marketing reporting and analytics

   • Campaign calendar coordination

   • Co-ordination and hosting of content production shoots

   • Stay informed on and reactive to the changing digital environment
      

2. Public Relations

   • Manage the media monitoring agency and ensure accurate and timely media monitoring reports on all media activities

   • PR campaign support including drafting and distribution of proactive pitches and press releases

   • Online influencers: Assess, monitor and recruit

   • Writing content specific to partner/media channels/requirements

   • Media relations meetings/enquiries and follow up

   • Recruiting, co-ordinating and hosting media familiarisations

   • Manage and coordinate local HKTB events/launches

   • Provide regular monthly and ad hoc reports to Head Office PR department 
      

3. General

   • Administrative tasks including handling general enquires from consumers, trade partners and media 

   • Fulfil image, video, content and information requests and management of internal databases 

   • Monitor Marketing budgets, and prepare timely, accurate reports and accounting documents
      

Requirements:

• Relevant tertiary qualifications
• 5 years’ experience in digital marketing, preferably with experience in PR. Candidate with less experience will be considered as Senior Executive.
• Good writing skills for online and offline promotions
• Working knowledge of database management
• Experience in: MS office applications, Adobe photoshop and design, content management systems, email marketing software
• Good time management and attention to detail
• Knowledge of Hong Kong and travel/tourism industry preferable
• Duty travel as required