Fostering trade exchanges to create business opportunities

In the face of increasingly intense competition, it is vital to strengthen our connections and exchanges with the overseas travel trade, and show them the diverse tourism appeal of Hong Kong.

This year we hosted a number of travel trade events and took part in various international travel exhibitions. We continued the fee waiver for local travel trade members to join these events to encourage participation.

At the 2016 Hong Kong International Travel Expo, our Hong Kong Pavilion attracted about 100,000 visitors from the public and the travel trade, and successfully established a business platform for our participating partners.

The HKTB arranged travel missions for the travel trade to visit key source markets, including Japan, South Korea, the US, UK, Australia and France, to foster closer connections with the overseas trade for new business development.

  • In 2016/17, we held 34 trade events, which resulted in almost 4,000 business appointments for over 600 travel trade members
  • In major consumer shows in Germany, Japan and the Philippines, the HKTB invited Michelin-recommended Hong Kong street food eatery “Mammy Pancakes” to make egg waffles for the participants, leaving them with a positive impression of Hong Kong