Family campaign on Times Network

The family segment makes up a large proportion of Indian visitors to Hong Kong. To target this segment, we leveraged the family trip of Indian Bollywood actress Neha Dhupia to produce 14 TVC vignettes of must-go attractions and other places for families visiting Hong Kong. The vignettes were broadcast on the Times Network, and behind-the-scenes photos and stories were posted on Neha’s social media accounts and other online platforms.