In the 2012 Business Traveller China Awards organised by Business Traveller China magazine, Hong Kong was voted “Favourite Business City in the World” by Mainland travellers.

The Hong Kong Summer Spectacular’s regional digital campaign, Summer Showreels, won a Gold Award for Excellence in Social Media Marketing at the Marketing Excellence Awards 2012 organised by Marketing Magazine.


The HKTB won a number of awards in the Galaxy Awards 2012:

  • Great Outdoors Series – Local Favourites: Your Guide to Hong Kong's Outlying Islands and The Inside Guides to Hikes and Walks in Hong Kong: Gold Award in the "Brochures – Special Purpose" category
  • 2011 Hong Kong Halloween Treats Minisite: Gold Award in the "Emerging Media – Interactive Brand Campaign" category
  • Year of the Dragon Calendar 2012: Gold Award in the "Promotion – Calendar" category
  • The Meetings & Exhibitions Hong Kong (MEHK)'s "Lantau Island: An Inspirational MICE Destination" Campaign: Gold Award in the "Promotion – Tourist/Travel Destination Campaign" category; and also Grand Award in the “Best of Promotion” Category
  • Hong Kong Summer Showreels Campaign: Bronze Award in the "Emerging Media – Interactive Brand Campaign" category
  • 2011 Hong Kong Wine & Dine Month – Outdoor Display: Bronze Award in the "Promotion – Special Project" category
  • Asia's World City Destination Image Print Ad Campaign: Honors Award in the "Advertising – Print Campaign" category
  • Annual Report 2010/11: Honors Award in the "Design – Annual Reports – Non-Traditional – Asia/Pacific" category
  • "Hong Kong Asia's World City" – Consumer Videos: Honors Award in the "Videos & DVDs – Brand Experience" category


The HKTB has successfully clinched two marketing awards in the prestigious 2012 Travel Weekly Magazine Magellan Awards:

  • “Quest for Harmony” Integrated Marketing Campaign: Gold Magellan Award in “Destination Marketing Campaign” category
  • Travelocity Hong Kong Hotel Tactical Campaign: Silver Magellan Award in “Destination Web Marketing” category

In the annual readers’ poll organised by Business Traveller Asia Pacific magazine, Hong Kong has been voted the “Best Business City in the World” and “Best Business City in Northeast Asia” for four and five consecutive years respectively.

MEHK was a winner of M&C Gold Service Award by Meetings & Conventions magazine.


Hong Kong was voted the “Best FIT Destination of the Year” in the China Travel & Meeting Industry Awards 2012 organised by travel magazine Travel Weekly.


The HKTB’s Visitor Services Department received recognition at the award presentation ceremony of the Hong Kong International Airport Customer Service Excellence Programme 2011/12. The four awardees include:

  • Individual Award - Wandy Yik, Arthur Ho
  • Team Award - Windy Chiu, Lily Yip

The HKTB has received the following awards in the 2012 ASTRID Awards:

  • Hong Kong.Asia’s World City
    • Destination Image Print Ad Campaign: Gold award in “Advertisements: Print” category
    • Brand Video: Silver award in “Video/DVD: Brand Experience” category
  • McDull Family Promotion Pop-Up Book: Grand award for “Best of Self Promotion” and Gold award in “Brochures: Special Purpose” category
  • 2011 Hong Kong Halloween Treats Minisite: Bronze award in “Websites: Campaign Site” category
  • Annual Report 2010/11: Bronze award in “Annual Reports - Not-for-Profit Organizations” category
  • Booth Design for JATA Travel Showcase 2011 : Bronze award in “Special Projects: Exhibit Booth” category
  • Discover Hong Kong "City Walks" Mobile Application: Bronze award in “Special Projects: iPhone Application” category


  • The HKTB received several Gold Awards at the 2012 Pacific Asia Travel Association (PATA) Gold Awards. The award-winning marketing materials include:
    • “2011 Hong Kong Summer Spectacular” mini-site
    • “Great Outdoors Hong Kong!” guidebooks
    • “Hong Kong.Asia’s World City” brand video and print ad campaign
  • The HKTB has won the following awards in the Mercury Excellence Awards 2012:
    • 2011 Hong Kong Halloween Treats
      • China Viral Promo: Gold award in the “Websites/ Emerging Media: Social Network” category
      • Minisite: Silver award in the “Websites/ Emerging Media: Mircosite” category
    • McDull Family Promotion
      • Pop-up Book: Gold award in the “Custom Publications: Travel/ Tourism” category
      • Integrated Marketing Campaign: Silver award in the “Campaigns - Non Profit/Public Affairs: Government Agency” category
    • Year of the Rabbit Calendar: Gold award in the “Promotion/Marketing: Calendar” category
    • Asia's World City Brand Video: Bronze award in the “Advertising: Television Ads” category


  • In the 2012 Industry Awards organised by CEI Asia Pacific magazine, Hong Kong was named the “Best City for MICE Events”, while the HKTB’s Meetings and Exhibitions Hong Kong (MEHK) took second place for the “Best Convention Bureau” award.
  • In a survey conducted by Korea Travel Times, a leading travel trade journal in the market, Hong Kong Tourism Board in Seoul was voted first by travel industry partners in the 'Best National Tourism Office Award'.