Hong Kong was voted by UK and Irish travel agents as the 'Long haul destination of the year for city breaks' in the 'Travel Agents Choice Awards' organised by travel trade magazine Selling Long Haul.


In the 2011 Business Traveller China Awards organised by Business Traveller China magazine, Hong Kong was voted “Favourite Business City in the World” by Mainland travellers.


HKTB won several awards in the 2011 Galaxy Awards, including:

  • The Meetings & Exhibitions Hong Kong (MEHK)'s 'The Black Book - A MICE Guide for Hong Kong', Gold Award in the 'Brochures: Non-Profit Organisation' category
  • The McDull Family Promotion Pop-up Book, Gold Award in the 'Brochures: Special Purpose' Category
  • Booth Design for International Travel Expo 2011, Hong Kong, Gold Award in the 'Design: Trade Show Booth Display' Category
  • Discover Hong Kong - AR Mobile Application, Silver Award in the 'Emerging Media: Interactive Brand Campaign' Category
  • Year of Rabbit Calendar 2011, Bronze Award in the 'Promotion: Calendar' Category
  • Discover Hong Kong - City walks Mobile Application, Honors Award in the 'Promotion: Tourist/Travel Destination Campaign' Category
  • MEHK's Success Stories Video, Honors Award in the 'Videos and DVDs: Marketing' Category


In the annual readers’ poll organised by Business Traveller Asia Pacific magazine, Hong Kong has been voted the “Best Business City in the World” and “Best Business City in Northeast Asia” for three and four consecutive years respectively.


The HKTB's Visitor Services Department has won the following Customer Relationship Excellence (CRE) Awards, which are organised by the Asia Pacific Customer Service Consortium:

  • Bakky Cheng, assistant manager of Visitor Services received the Customer Service Team Leader of the Year 2010 (Government/Subvented Organization–Contact Center) award
  • Emily Wong, officer of Visitor Services was selected as the Customer Service Professional of the Year 2010 (Government/Subvented Organization–Service Center)

Produced by Meetings & Exhibitions Hong Kong (MEHK), The Black Book: A MICE Guide for Hong Kong and 'MEHK Success Stories Video' received the Gold and Silver Awards respectively in the Travel and Tourism category of the 2011 QUESTAR Awards.


The HKTB received a number of awards in the 21st Astrid Awards:

  • 'Festive Hong Kong 2010' video, Grand Award in the Video category
  • Hong Kong Halloween Treats website & Scream Inception campaign, Grand Award in the Websites category
  • “Festive Hong Kong 2010” website, Bronze Award in the “Websites: Campaign Site” category
  • “Festive Hong Kong 2010” iPhone Game Series, Bronze Award in the “Special Projects: iPhone Application” category
  • McDull's Family Fun Guide to Hong Kong, Honours Award in the “Brochures: Travel / Tourism” category
  • McDull's Family Integrated Marketing Campaign, Honours Award in the “Campaigns: Targeted Marketing” category
  • Booth Design for PATA Travel Mart 2010, Honours Award in the “Special Projects: Exhibit Booth” category

Hong Kong was voted as one of the Top 10 Worldwide Destinations and Best in Asia in TripAdvisor Traveler’s Choice Destinations Awards.


In the award presentation ceremony of the Hong Kong International Airport Customer Service Excellence Programme, Ray Cheung, Arthur Ho and Miki Tung, HKTB's Visitor Services officers at the airport, received recognition for their quality services.


Forbes has selected the Chinese New Year in Hong Kong as one of '10 Best Events of the Year'. The magazine says that the International Chinese New Year Parade, A Symphony of Lights, flower markets and fireworks make the Chinese New Year celebrations in Hong Kong the most impressive in the world.


The microblog designed by the Hong Kong Tourism Board for the Mainland market was selected as one of the best travel-related microblogs in the 2010 Golden Track Sina Travel Awards.