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Overview
 
Hong Kong Wine & Dine Festival
31 October-3 November 2013
Hong Kong, Asia's world city, is hosting a brand new Wine and Dine Festival with fabulous wines and delicacies at the New Central Harbourfront from 31 October to 3 November 2013.

Organised by the Hong Kong Tourism Board, this annual event achieved instant worldwide recognition in its inaugural year in 2009, when it was named by ForbesTraveler.com as one of the world's top 10 international food and wine festivals. This year, the festival will treat locals and visitors to a gourmet extravaganza in an exciting new venue, right in the heart of Hong Kong's commercial centre and set against Victoria Harbour and its iconic skyline. The event will also include new elements this year and the usual offering of fine wines, cuisine and live entertainment. Don't miss this spectacular event and the tremendous business opportunities that come with it!

 

 
 
 
Talk of the Town, As Always!

The festival has grown quickly over the past four years and has earned much applause and recognition. The 2013 event will build on this momentum and further enhance the festival's reputation. To give you a taste of what to expect this year, here are some highlights from the 2012 event:

 
High Increment

  • 188,000 people joined the four-day event in 2012, including 21,620 overseas visitors.
  • A total of 311 wine and food booths operated by wineries from 18 countries, as well as local wine merchants, including Australia, Bulgaria, Canada, Chile, France, Georgia, Germany, Holland, Hungary, Italy, Japan, Macedonia, New Zealand, Portugal, Romania, Spain, Ukraine and the USA.
  • Sales of the Grand Wine Pass, Classic Wine Pass, Grand Wine Token and Classic Wine Token in 2012 increased by 7%, 37%, 178% and 52% respectively.
  • There were 32,000 bottles consumed in 2012, representing a 28% increase and huge business opportunities for merchants.

 
High Satisfaction

  • An on-site survey revealed that the festival scored an overall satisfaction rate of 7.9 points (out of 10), with 84% of the visitors saying they would come again in future years.
  • 78% of the exhibitors agreed that the event helped generate massive publicity and raised brand awareness.
  • Notably, 75% of exhibitors were impressed with the energy the event injected into the F&B industry, which led businesses into an exciting and rewarding season and reinforced Hong Kong's position as the premium wine hub of Asia.

 
Publicity Value
The value of local and overseas publicity generated by the event exceeded HK$77 million. Sixty-three local media organisations and 56 foreign media organisations from 12 countries covered the event.
 
1. Wen Wei Po,
9 Oct 2012

4. 武漢晚報(China),
26 Oct 2012
2. Ming Pao,
1 Nov 2012

5. Maeil Business Daily(Korea),
19 Nov 2012
3. Sing Tao Daily,
1 Nov 2012

6. Town & Country Magazine(USA),
Nov 2012
 
 
2012 Photo Gallery
 
Capture the Business Opportunities of a New Wine & Dine Event

Exhibit at this year's event to:

  • Reach your focus group direct by placing your booth in a thematic zone.
  • Explore the massive consumer market during the festival and build awareness for your brand and product.
  • Enhance customer relations and impressions by sharing your experience and expertise with wine lovers.
  • Publicise your brand and products at this large-scale and well-received consumer event, where they will be seen by nearly 150,000 of your target customers.
  • Take advantage of the comprehensive promotional campaign of the festival, which will be supported by the Hong Kong Tourism Board's overseas offices and local media.
 
 
Remark: All of the photos and product information contained on this site has been provided by the individual  merchants. Information is correct as of April 2013, but is subject to change without prior notice. Hong Kong Tourism Board disclaims any liability for the quality or fitness for the purpose of third-party products or services; or for any errors or omissions.