The Hong Kong Tourism Board adopted ‘Hong Kong．Asia’s World City’ as a destination brand to highlight Hong Kong’s vibrant and cosmopolitan lifestyle, its cultural fusion and diversity, as well as its versatile destination strengths. These include shopping, dining, signature attractions, festivals, culture and heritage, as well as the emerging strengths of arts and performance, hiking and the outdoors.
As a destination, Asia’s world city offers travellers the opportunity to experience a vibrant living culture featuring a unique blend of East and West.
Instilled with the exciting duality of a modern city’s vitality enhanced by a traditional society’s historical richness and colour, the cultural fusion and diversity of the city is evident in everything from its shopping, dining, arts, history, entertainment, nightlife, festivals and events. Hong Kong is also blessed with a striking natural beauty, from its iconic harbour to the stunning mountain views, idyllic islands and serene beaches of its great outdoors.
All this creates a destination where a great variety of travel experiences are to be had every visit, every day and even every moment – a destination called Hong Kong ．Asia’s world city.
Check out the Asia's world city video to see more.