Our Brand

Our Brand

In an intensely competitive city like Hong Kong, you can find the best of everything. Treat your palate to the most tantilising flavours, from street food to fine dining; experience the most stunning scenery, from vast expanses of greenery to glamourous skylines. It is a city where contrast, variety, trendiness and excitement live side by side.

Together, these qualities are expressed as 'Best of all, it's in Hong Kong': Whatever you are looking for, Hong Kong wholeheartedly offers you its very best.

Now, let a Michelin-starred chef, an award-winning actor, an up-and-coming designer as well as a star-studded family show you what they love best about the city. Come discover Hong Kong like a local.

Three-starred Michelin Chef Umberto Bombana has lived in Hong Kong for 20 years. Find out what his first Cantonese words were and why he thinks Hong Kong will suit even the choosiest of palates.

During his time off, film star Sean Lau likes to leave the rush of the city behind. Follow him as he escapes the downtown to enjoy nature and the unexpected beauty of Hong Kong.

Follow up-and-coming fashion designer Anais Mak as she goes about designing a costume to be worn in a concert by Hong Kong superstar Eason Chan. See how this city inspired her to create this beautiful piece and how it looks on stage.

Movie star and helicopter pilot Michael Wong takes a family on adventure after adventure in Hong Kong. Climb aboard to experience the best in family fun, from land and sea to sky!

Evident in the videos, what makes our destination brand special and distinctive is a set of four attributes, or our 'brand DNA'.

NON-STOP INTENSITY

NON-STOP INTENSITY

A city that never sleeps, Hong Kong is bursting with an energy that never fails to exhilarate visitors. Dull moments do not exist here.

FASCINATING CONTRASTS

FASCINATING CONTRASTS

East, West, urban, natural, modern or ancient, in Hong Kong strikingly different worlds coexist, offering visitors an amazing array of contrasting experiences.

COMPACT VARIETY

COMPACT VARIETY

Hong Kong makes life easier for travellers! No other place packs such a variety of rich and diverse experiences into an area that is so easy and fast to get around.

DISTINCTLY TRENDY

DISTINCTLY TRENDY

By adopting and adapting global trends, Hong Kong nurtures its own unique style to offer products and experiences sought after the world over.

There are also seven core experiences — tangible elements — that support the brand promise: dining, shopping, nightlife, attractions, arts and entertainment, sports and great outdoors, and living culture. We invite travellers to discover the many different worlds in Hong Kong.

In Hong Kong, every moment is an opportunity to experience a different world.

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