The Hong Kong Tourism Board (HKTB), a Government-subvented
body, was founded on 1 April 2001 under the HKTB Ordinance.
It was reconstituted from and replaced the Hong Kong Tourist
Association (HKTA), which was established by Government
Ordinance in 1957. Unlike the former HKTA, however, which
was an association of members, the HKTB has no affiliation
to any specific sector or organisation within the industry
and is able to support the interests of Hong Kong's tourism
in its entirety.
The primary responsibilities of the HKTB are to market
and promote Hong Kong as a destination worldwide, as well
as to take initiatives to enhance the experiences of its
visitors once they have arrived. This includes making recommendations
to the Hong Kong Special Administrative Region (SAR) Government
and other relevant bodies on the range and quality of visitor
facilities.
The HKTB's mission is to maximise the social and economic
contribution that tourism makes to the community of Hong
Kong, and to consolidate Hong Kong's position as a unique,
world class and most desired destination.
The six
objectives of the HKTB, as defined under the HKTB Ordinance
2001, are:
to endeavour to increase the contribution of tourism to Hong Kong
to promote Hong Kong globally as a leading international
city in Asia and a world class tourist destination
to promote the improvement
of facilities for visitors
to support the Government in
promoting to the community the importance of tourism
to support, as appropriate, the activities of persons providing services for visitors to Hong Kong
to make recommendations to
and advise the Chief Executive [of the Hong Kong SAR] in
relation to any measures which may be taken to further
any of the foregoing matters.
The HKTB, which is a Government-subvented body, and the Tourism Commission, which is a Government department, have distinct but complementary roles. The Tourism Commission is primarily responsible for formulating Government policies, plans and strategies for tourism development, as well as co-ordinating the work of other Government bureaux and departments on developments that have an impact on tourism.
In its marketing and promotional roles, the HKTB works closely with the Tourism Commission, travel trade partners, and other partners directly and indirectly related to tourism, to position Hong Kong as one of the world's leading tourism destinations. In doing so it promotes Hong Kong as a vibrant, international city, the Events and Culinary Capital of Asia, and a leading global business, transportation and communications hub. Based on the finding of its extensive research, the HKTB utilises four product “pillars” – shopping, dining, culture and heritage, and city, harbour and green – as the basis for its marketing and promotional activities. These “pillars” encapsulate the city's depth, diversity and vibrancy, and underpin both the HKTB's current integrated global brand marketing campaign – Hong Kong – Live it, Love it! – and its year-round programme of Mega Events.
The HKTB works closely with the tourism industry and relevant Government departments through its participation in a number of strategy groups and forums. These include the Tourism Strategy Group,
the Joint Council of the Travel Industry of Hong Kong, the Hong Kong Convention, Exhibition and Corporate Event Marketing Forum, and the Hong Kong Cruise Forum.
The HKTB also supports the industry by conducting extensive research into visitor profiles, preferences, spending and length of stay. This research data, along with other information that can help trade partners plan their marketing and development activities more effectively, is shared with the industry through a dedicated HKTB web site, PartnerNet, and other relevant channels.
To enhance professionalism and service quality standards, and provide visitors with assurance of reliable services, the HKTB operates the Quality Tourism Services (QTS) scheme. The HKTB also takes initiatives to foster community support for tourism and promote good hospitality towards visitors.
Updated 16 February 2006 Copyright
2001 Hong Kong Tourism Board Privacy Policy
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The HKTB, which is a Government-subvented body, and the Tourism Commission, which is a Government department, have distinct but complementary roles. The Tourism Commission is primarily responsible for formulating Government policies, plans and strategies for tourism development, as well as co-ordinating the work of other Government bureaux and departments on developments that have an impact on tourism. 