The Hong Kong Convention Ambassador (HKCA) programme was established in 1994. Currently, over 250 prominent Hong Kong-based professionals and business leaders have been invited to become HKCAs. The objective of the HKCA programme is to encourage Hong Kong professionals to help build up Hong Kong's international status by introducing overseas counterparts about the city's capabilities and its attractions as an international convention destination.

Each Hong Kong Convention Ambassador is committed to:

• Inviting one or more potential international conference(s) to Hong Kong within the programme period
  
  
• Reinforcing Hong Kong's role as an international convention destination by encouraging overseas associates to organise international meetings in Hong Kong
  
  
• Promoting Hong Kong's image internationally by introducing Hong Kong whenever meeting with overseas visitors, friends and business associates.

Once a person becomes an HKCA, he is presented with a specially framed certificate and a lapel pin. The Hong Kong Tourism Board (HKTB) also conducts special activities and mailings to ensure the Ambassadors receive first-hand information about the latest developments and opportunities in Hong Kong.

This HKCA programme is by invitation ONLY. If you would like to know more about this programme, please send your enquiries to busdev@hktourismboard.com.