HKTB and the Community

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13 December 2011
Presenting a guest lecture at School of Continuing Education, Hong Kong Baptist University

Miss Cynthia Leung, HKTB General Manager, Corporate Affairs, shared with students her knowledge and insights in public relations, as well as case studies on HKTB’s successful marketing strategies.

11 December 2011
A whimsical experience for families from Tin Shui Wai district at “A Holiday of Tiffany Treasures”

Around 30 children and parents living in Tin Shui Wai district were invited to “A Holiday of Tiffany Treasures”, a spotlight of the 2011 Hong Kong WinterFest, where they had the chance to ride on the fairytale-inspired carousel surrounded by a festive touch.

25 November 2011
An early Christmas celebration with members of Hong Kong Single Parents Association

Collaborated with the Hong Kong Single Parents Association, the HKTB provided 16 children with outdoor ice-skating experience under the city’s famous Christmas lights at “Ice Wonderland” - one of the spotlight attractions of “2011 Hong Kong Winterfest” - before it opens to public.

25 October 2011
HKTB Executive Director speaks at the 7th China Tourism Forum

Mr Anthony Lau, HKTB Executive Director, introduced Hong Kong’s strategic partnership with Mainland provinces and cities to tourism practitioners and students at the 7th China Tourism Forum, which is jointly hosted by the United Nations World Tourism Organisation, the Hong Kong Polytechnic University and Hainan University.

28 September 2011
Providing an overview of latest tourism developments to PolyU students

The HKTB was invited to give a guest lecture at the Hong Kong Polytechnic University. During the lecture, students were given an overview of tourism industry and an introduction to the role and mission of the HKTB.

28 September 2011
Sharing HKTB marketing initiatives with CUHK tourism students

Miss Cynthia Leung, HKTB General Manager, Corporate Affairs, introduced to tourism students of the Chinese University of Hong Kong the recent tourism developments and HTKB’s promotional strategies under the 2011/12 marketing theme “Asia’s World City”.

27 September 2011
Crowning Ceremony for Hong Kong Pals 2011/12

25 September 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – Chinese Cake-Making Class

23 September 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – Lamma Island eco-tour

Speaker: Mr. Ken Ching, Director of Eco-Education and Resources Centre

20 and 22 September 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – A Guided Tour to Ngong Ping 360

15 and 17 September 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – Ocean Park’s “Grand Aquarium Ed-venture”

14 September 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – A Guided Tour to the “Taipingshan Medical Heritage Trail” of the Hong Kong Museum of Medical Sciences

3 September 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – Hong Kong Culture and Heritage Tour

Speaker: Professor Siu Kwok-kin, Department of Chinese Literature, Chu Hai College

31 August 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – The Making of Tai Hang Fire Dragon Dance

24 and 29 August 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – A Guided Tour to "Noah’s Ark"

18 and 24 August 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – Briefing session on the operation of HKTB Visitor Centres

19 August 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – Sharing Session on Local Food Culture

Speaker: Mr Leung Ka-kuen, a veteran Hong Kong journalist and food columnist.

19 August 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – Feng Shui Class

17 and 19 August 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – Tai Chi Class

17 August 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – A Guided Tour to 1881 Heritage and Hullett House

13 August 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – Architecture Walk

Volunteers gained a better understanding about the evolution of the city through learning the various building styles in Hong Kong’s Central district.

10 August 2011
Training Sessions of "Hong Kong Pals" Volunteer Programme – A Guided Tour of "Sky100", the Highest Indoor Observation Deck in Hong Kong

9 August 2011
Training Sessions of "Hong Kong Pals" Volunteer Programme – A Guided Tour of the Only Urban Winery in Hong Kong

6 August 2011
Training Sessions of “Hong Kong Pals” Volunteer Programme – Duk Ling Ride

4 August 2011
Training Sessions of "Hong Kong Pals" Volunteer Programme – A Guided Tour of "The Hong Kong Story", Permanent Exhibition at the Hong Kong Museum of History

Speaker: Dr TING Sun-pao, Joseph (Adjunct Professor; Honorary Senior Research Fellow, Department of History, The Chinese University of Hong Kong)

22 July 2011
Welcome Reception for Hong Kong Pals 2011/12

The newly recruited Hong Kong Pals received a warm welcome from the existing volunteers during the Welcome Reception. To ease them into their new role, the HKTB will arrange for them a variety of training, covering information about Hong Kong’s living culture as well as other tourism-related areas, before they start offering services in October.

17 June 2011
Hong Kong Pals participate in Hong Kong Dragon Boat Carnival

The Hong Kong Pals – a group of local residents recruited by the Hong Kong Tourism Board to introduce the city’s way of living and culture to visitors – formed a formidable dragon boat team to take part in the Hong Kong Dragon Boat Carnival. The race not only brought them fun and laughter, as well as a unique experience, but also helped them gain a deeper understanding of local culture, which will certainly prove useful as they share travel recommendations with visitors.

23 March 2011
An Overview of Hong Kong tourism

At the “Executive Development Seminar” organized by the Faculty of Business of the Hong Kong Baptist University, HKTB Executive Director Mr Anthony Lau, gave an overview on the latest tourism development and HKTB’s strategic focuses, further enhancing their knowledge and interest in local tourism industry.

21 March 2011
Sharing with CUHK marketing students

The HKTB always strives to attract young people to join tourism industry by strengthening the relationship with higher education institutions. HKTB Executive Director, Mr Anthony Lau, gave a presentation on promoting Hong Kong tourism at a seminar hosted by the Marketing Department of The Chinese University of Hong Kong. Based on the theme “Hong Kong Simply the Best”, Mr Lau shared with students HKTB’s promotion initiatives under the marketing platform of ‘Asia’s World City’.

11 March 2011
Appointing the “Hong Kong Courtesy Ambassador”

To recognize our Immigration Control Officers’ dedication to quality services and hospitality, the Hong Kong Tourism Board has been supporting “The Most Courteous Immigration Control Officer Election” campaign by the Immigration Department for years, appointing the elected winner as the “Hong Kong Courtesy Ambassador”.

16 February 2011
Tourism students invited to Hong Kong Tourism Overview for the first time

This year, the HKTB invited about 400 local tertiary students of tourism-related programmes to the Hong Kong Tourism Overview for the first time. Joining the trade representatives, the students were introduced to the latest global tourism development, as well as the HKTB’s strategic focuses and work plans for 2011-12. The HKTB hoped this would help prepare the younger generation for a future career in the tourism industry.

3 February 2011
Inviting kids from Children’s Home to enjoy the Chinese New Year Night Parade

As well as imbuing the first evening of the Chinese New Year with festivities and joy, the 2011 Cathay Pacific International Chinese New Year Night Parade organised by the Hong Kong Tourism Board also aims to convey the important message of “care for the community” by inviting about 40 children from S K H St Christopher’s Home and Po Leung Kuk to enjoy the parade.

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