The HKTB has rolled out various trade collaboration initiatives, such as “Hong Kong Family Fun”, “Getaway to Hong Kong”, the “Hong Kong Transit Programme” and the “Hong Kong Extended Stay Programme”, to create more business opportunities for our industry partners and to join hands with them to attract more visitors to come to Hong Kong or extend their stay. In the following videos, some of our key partners share their thoughts about these programmes and how they benefit the trade.
Mr Rupert Hogg
Chief Executive Officer
Cathay Pacific Airways
Mr Tang King Shing
Hong Kong Airlines
Mr Samuel Lau
Hong Kong Disneyland Resort
Mr Matthias Li
Ocean Park Corporation
- Total number of promotions under the two campaigns: launched 37 promotions in 12 source markets with 157 partners including attractions, airlines, hotels, malls and travel agents
- Travel products sold to over 440,000 visitors
- Increase in family and young overnight vacation arrivals in target markets: 41% and 16% respectively
Riding on the success of the “Hong Kong Family Fun” and “Getaway to Hong Kong” campaigns in the past year, we joined hands again with attractions, airlines, hotels, malls and travel agents to roll out tactical co-ops to draw family and young travellers.
- Trade partners included: Cathay Pacific Airways, Cathay Dragon Airways, Hong Kong Airlines, Ctrip and Klook
With funding from the Government, we launched two new programmes under “Enjoy Hong Kong on Us” to boost visitors’ spending in town.
Capitalising on Hong Kong’s competitive edge as a transit hub, we rolled out the Hong Kong Transit Programme to encourage transit passengers to visit nearby attractions and boost their in-town spending.
We also introduced the Hong Kong Extended Stay Programme to encourage travellers who stayed in Hong Kong for three nights or more to extend their stay and spend in the city.
- Smart deals: over 40 deals and offers from 21 attractions, airlines and transportation partners
- Coupon booklets: over 800,000 copies distributed in various locations, including the HKTB Visitor Centres, hotels and travel agencies
To commemorate the 20th anniversary of the establishment of the Hong Kong Special Administrative Region (HKSAR), the HKTB partnered with the Tourism Commission to provide tempting offers to visitors.
The HKTB and the Hong Kong Trade Development Council jointly launched a mega campaign in London called “Think Asia, Think Hong Kong” to generate top-of-mind awareness. The event was kicked off with the “Hong Kong Dinner”, attended by Chief Executive of the HKSAR Mrs Carrie Lam and the UK Chancellor of the Exchequer Mr Philip Hammond.
The campaign endeavoured to promote Hong Kong’s vibrant living culture through music and culinary experiences.
A highlight was a full-day symposium, at which signature cha chaan teng dishes and dim sum were offered for sampling in the traditional setting of a vintage tea house.
- Number of tour products selected by the NTPDS since the launch of the scheme in 2012: 46
- Number of new products developed under the Hong Kong Green Tourism Pilot Scheme: 5, covering hiking and boat tours in Sai Kung, Northern District and Lantau Island
Apart from the New Tour Product Development Scheme (NTPDS) which supports the promotion of new thematic tours featuring Hong Kong’s living culture, heritage, outdoor activities and tours for families and multi-destination travellers, the HKTB launched the Green Tourism Pilot Scheme, which aims to provide funding support to the travel trade to develop in-depth green tourism products.
We also continued running the Matching Fund for Overseas Tourism Promotion by Tourist Attractions (MFTA) Scheme. In 2017/18, the Government allocated a further HK$10 million for the HKTB to support local attractions by subsidising 50% of the marketing cost of each approved programme and facilitating the launch of new tourism products and promotions in collaboration with other travel trade partners. Funding was granted to 107 programmes between August 2017 and March 2018.